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There are some logos that are instantly recognizable at a glance throughout the world. The golden arches. 🍟 The smile on those 📦 packages on your doorstep every day during the holiday season. (Okay, every day of the whole year.) That wonderful stylized D that has been...
One of the questions I hear all the time is, “Cyndi, do I really need a travel agent certification?” 🤔 The answer, technically, is no. You don’t. There are a bajillion travel agents out there who have not been through any certification program and have nothing they...
I don’t have to tell you how important social media is for promoting and growing a business. You see it for yourself every day! 📱 Every time you open up Instagram or TikTok and check up on what your favorite people are posting, you’re reinforcing the value of social...
You’re probably very familiar with the impact a blog 💻 can have. Many of us have blogs that we will drop everything to read the moment new content is posted. And we have blogs we look to again and again for personal and professional advice, just as an example. If you...
Marketing a travel agency - especially for an agent who is just starting out in the business - can be tough. After all, 99% of travel agents don’t have degrees in marketing, graphic design, sales, copywriting, or any of the other things that go into making your...
When it comes to travel businesses, what really separates the hobbyist from the professional, and the professional from the seven-figure selling rock star travel agent, is a well-implemented marketing strategy. đź’° Not only does a good marketing plan bring in more...
As it is February, the month centered around 💕 Valentine’s Day, I am focusing on things I love when it comes to the travel business. And I love perks. 🥰  Perks, those little extra benefits you get from certain activities or memberships you’re involved in. Those...
If I had a magic lamp that came complete with a wise-cracking blue genie 🧞 and all that, you know what I would wish for? Well, first I’d try the “wish for infinite wishes” thing. It’s worth a shot. ♾️ 🤞 But after the genie and I had cleared up that scenario, I...
The biggest thing that 99.9% of all travel agents have in common is, naturally, a love of travel. It’s what gets most of us into the travel business in the first place, and it’s what makes the work we do not feel a whole lot like work. It’s even what we do when...
Have you made your 🎉 New Year’s 🥳 resolutions? Set out those goals you have for 2023? Here, let me take a look at that list…  Let’s see…  Get in shape. 🏋️ Read more. 📖 Less screen time. 📱 Become a successful travel agent. 💰 Eat healthier. 🥗  All of those are...
