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There are some logos that are instantly recognizable at a glance throughout the world. The golden arches. 🍟 The smile on those 📦 packages on your doorstep every day during the holiday season. (Okay, every day of the whole year.) That wonderful stylized D that has been...
One of the questions I hear all the time is, “Cyndi, do I really need a travel agent certification?” 🤔 The answer, technically, is no. You don’t. There are a bajillion travel agents out there who have not been through any certification program and have nothing they...
Do any of the following phrases describe you? A) Aspiring travel agent just starting out, or thinking about starting out, in the travel industry B) Experienced travel agent who isn’t bringing in the income you had hoped to see C) Dishwasher repair specialist who has...
I don’t have to tell you how important social media is for promoting and growing a business. You see it for yourself every day! 📱 Every time you open up Instagram or TikTok and check up on what your favorite people are posting, you’re reinforcing the value of social...
You’re probably very familiar with the impact a blog 💻 can have. Many of us have blogs that we will drop everything to read the moment new content is posted. And we have blogs we look to again and again for personal and professional advice, just as an example. If you...
Marketing a travel agency - especially for an agent who is just starting out in the business - can be tough. After all, 99% of travel agents don’t have degrees in marketing, graphic design, sales, copywriting, or any of the other things that go into making your...
When it comes to travel businesses, what really separates the hobbyist from the professional, and the professional from the seven-figure selling rock star travel agent, is a well-implemented marketing strategy. 💰 Not only does a good marketing plan bring in more...
In your life as a travel agent, are you satisfied with your 💵 take-home pay? Or do you wish you were making more money? 🧞 💲 Full disclosure, I’ve never met anyone who has told me they didn’t wish they were making more money. Even if money isn’t your end-all,...
If you’re beginning a travel business, you are probably super excited about the amazing perks that come with the territory - fantasy trips ✈️ to exotic locations (for research purposes, of course), being your own boss, living the “laptop life,” working on the beach 🏖️...
For new travel agents just starting out in the business, or even folks who have been travel agents for some time, marketing their business can be intimidating and 🫣 scary. After all, almost nobody goes out to get a 🎓 degree in marketing from Harvard before they start...
