How to Become a Travel Agent That Specializes in Disney

Apr 16, 2024 | Abundance, Aspiring travel agents, Grow a travel business, Launch a travel business, Marketing, Sales, Service, Travel Business

Turn your love for Disney into a profitable venture. From setting up your business entity to obtaining credentials and registering with Disney, we’ll show you how to get started as an independent Disney travel agent.

Originally posted September 2020, updated April 2024.


Do you have a huge love for Disney and a passion for helping people plan their trips? What about an obsession with managing every detail of your own Disney vacations? If you’re nodding along then becoming an independent Disney travel agent might be the perfect fit for you!

Read on to learn how to turn your love of Disney into a profitable travel business.


Rather watch than read? Check out the video below!


Step 1: Set Up Your Business Entity

The first step to becoming a Disney specialized travel agent is getting your business entity set up. Whether you opt for a sole proprietorship or an LLC, it's crucial to consult with a legal professional to determine the best structure for your goals. You’ll register your business with the state by filling out new business paperwork. Once you have registered your paperwork, you will receive a Certificate of Formation and the IRS will send you an EIN (Employer Identification Number).

You may need a “Seller of Travel” (SOT) license depending on where you live or who you are selling to. As Walt Disney World is in Florida, you will need to be with a host that has their Florida SOT; otherwise if you are independent you’ll need to get this license yourself.


Step 2: Obtain Your Credentials

Next up, you'll need to obtain credentials that will ultimately pave the way for your to register with Disney.

There are two options that we recommend to our students: IATA or CLIA.

An IATA number is a unique seven-digital code that gets assigned to IATA-certified travel agents who want to distribute airline tickets and/or gain industry recognition. Think of IATA as the mediator between airlines and travel agents.

CLIA registration gives you booking credentials to use with their cruise lines and partners, as well as professional development and training.

If you are working under a host (which most new agents do), then you will be using their IATA or CLIA number, no registration required. If you are independent, you will have to apply for those on your own. Some hosts allow you to apply for your own credentials while being hosted, but that should always be first checked with your host.


Step 3: Register with Disney

Once you've got your business entity and credentials sorted, it's time to register with Disney.

For independent travel agents, this involves filling out their form, specifying where you want your commissions to go, and ensuring all necessary details are covered.

Some of these details include your agency features (entity numbers, addresses and other information), a Travel Agency Profile, a U.S. Supplier information kit, direct deposit form, and some additional tax information. You’ll also have to note which states you are registered to sell (remember, that Seller of Travel License!) This may sound overwhelming, but you should easily have most all of this information handy!

If instead you are working under a host, this process is much easier, and you are simply just registering for a login under your host’s credential information. You get access to the Disney Travel Agent site and can begin the training!


Step 4: You’re (Nearly) Ready to Sell Disney Vacations

With your registration approved, you're technically ready to start selling Disney vacations. But before you start shouting this amazing accomplishment from the rooftops, it's essential to understand that Disney won't teach you everything you need to know about being a travel agent.

One of the most common misconceptions we see from Disney-loving travel agents is their assumption that Disney offers training on how to succeed as a Disney specialized travel agent. And unfortunately, that’s not entirely the case. While Disney provides product knowledge, they won't teach you the ins and outs of running a travel business.

It's up to you to learn how to start your business, be a successful agent, attract clients, and navigate the online marketing space. And if you’re wanting support with these items (and more!) be sure to check out our Careers on Vacation Mastermind.



Here at Wanderlust Campus, we’re crazy about Disney. And the only thing we love more is supporting other Disney fanatics by showing them how to build portable, profitable travel businesses by becoming an independent Disney travel agent.

Stay magical!


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