We’ve talked before about how the right approach to marketing can be the difference between having to nag your friends and family to let you plan their ✈️ vacation and having a self-sustaining travel business. Video, 📱 social media, traditional media, trade show interactions… There are so many avenues for marketing your travel agency, and they are all important to meeting your goals.
Here’s an aspect of marketing your business that you may not have thought about: referrals.
A referral is just what it sounds like – when a client of yours is so impressed by their engagement with your business that they refer their friends and family to you for all their travel needs.
A referral is the highest quality type of lead a travel agent can get. The lead comes in warm or 🔥 hot simply because they trust the judgement of the client who did the referring. The odds of making a sale with a referral lead in are way better than those of a 🧊 cold lead coming in off the street.
Obviously the best way to earn a referral is to provide each client with impeccable service and go above-and-beyond to ensure they have a spectacular 🏖️ vacation. But even the best travel agent/client experience and rapport doesn’t guarantee the client will go out and sing your praises. Sometimes – a lot of the time – you have to ask.
But you don’t want to just blurt out a stammering query about maybe possibly getting a referral as your client is walking to their car. That’s not a great approach to getting what you want.
If you want to know how to ask for referrals as a travel agent, you’re going to need a strategy.
Want to know what to say to your clients to actually get them to refer you? Your first stop should be my latest 📽️ video, “How to Ask for Referrals as a Travel Agent.” Check it out!
If you provide the right kind of service to every client and follow my suggestions for how to ask for referrals as a travel agent, you are going to start seeing the benefits. Tales of your excellence will spread far and wide. Your legend will grow in the travel industry. And the clients will line up at your door to get that excellent travel agency experience they heard about from the people they trust. Make it happen!
If you’re ready to really pull in great leads and increase sales in 2021, then now is the time to join the Careers on Vacation Mastermind! It’s the ultimate tool for travel professionals and travel agency owners.
Apply using the link below, and let’s get on a discovery call to see what we can do together!
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