How To Close More Sales As A Travel Agent

Feb 27, 2024 | Grow a travel business, Sales

From setting clear goals and reshaping your sales beliefs to positioning yourself as a travel expert and incorporating video proposals, we've curated essential insights to elevate your travel business. Let's turn your passion for travel into a thriving, profit-generating venture.


Originally posted January 2021; Updated February 2024

Hey, fellow travel enthusiasts! Today, we're diving deep into the secrets of closing more sales as a travel agent. Whether you're a seasoned pro or just starting out in the industry, we've got some valuable insights to share on how to elevate your sales game and increase your profits without burning yourself out.


Rather watch than read? Check out the video below!


Identify Your Yearly Sales Goal

First things first, set a clear goal for yourself. What do you want to achieve this year? Break it down into monthly targets. Manifesting success starts with knowing what you're aiming for. Imagine the feeling of hitting that goal and visualize the positive impact it will have on your life and business. Post your goals in visible places to serve as constant reminders of what you're working towards.


Reframe Your Beliefs about Sales

It's time to reshape your beliefs about sales. You don’t need to be pushy or aggressive to make a sale. Instead, see sales as an opportunity to connect, make friends, and add clients to your family. Understand that you're delivering unforgettable experiences and helping your clients create memories that will last a lifetime. Shift your mindset from selling to increase your bottom line to selling a tailored experience based on your client’s desires and budget.


Position Yourself as a Travel Industry Expert

Expert positioning is crucial. Analyze your branding and make sure it resonates with your target audience. Highlight your travel knowledge and experience to showcase why clients should choose you. Remember, clients should feel like they're working with a trusted advisor, not just a salesperson. Position yourself as the go-to expert in your niche.


Confidently Ask for the Sale

Don't hesitate to ask for the sale. Be assertive and confident. Avoid vague statements like, “What do you think about it?” Instead, use assumptive or choice closes to guide the client towards a decision. Every proposal should end with a clear call to action – ask for the sale and make it easy for clients to say yes.

Want even more pitch support? Check out this post.


Incorporate Video into Your Proposal Process

Consider using video proposals, especially for new clients. Videos create a more personal connection, allowing you to convey enthusiasm and answer questions directly. This approach not only sets you apart but also reduces the chances of clients shopping around for better deals.


Always Follow Up

Follow up is the key to success. Most sales require multiple touch points so it’s important to develop a robust follow-up process. And, make sure to frequently adjust your strategy based on client feedback. Remember, the fortune is in the follow-up. Don't give up after just a couple of attempts; keep the conversation going.



If you find sales challenging or overwhelming, consider checking out Careers on Vacation, where you can access a 12-week comprehensive mastermind designed to enhance your sales skills, marketing strategies, and overall success in the travel industry.

Above all else, we hope these tips help you close more sales and take your travel business to new heights. Remember, you're not just selling vacations; you're creating memories and delivering extraordinary experiences.

Happy selling!


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How To Close More Sales As A Travel Agent | Wanderlust CEO | Cyndi Williams

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