A 3-Step Marketing Strategy for New Travel Agents

Mar 12, 2024 | Aspiring travel agents, Launch a travel business, Marketing

Unlock the secrets to a successful travel agent marketing strategy, specifically for new agents with this three-step formula. Elevate your travel business with our free marketing blueprint and transform your strategy for conversions.

Originally posted April 2023, updated March 2024


Hey, fellow travel enthusiasts! Today, we're unraveling the secrets of crafting a powerful travel agent marketing strategy – specifically for new agents. If you're eager to discover a simple three-step marketing process, identify engagement pitfalls, and learn how to save precious hours in your marketing efforts, stick around – this is for you.

Now, the marketing landscape may seem overwhelming, especially for those new to the industry. But fear not! We’re breaking marketing down into three simple steps: plan, create and schedule.

For those new to the game, we’ve crafted a free marketing blueprint, that you can grab here. This guide will walk you through the planning, creation and scheduling phases, providing you with a roadmap for success.


Rather watch than read? Check out the video below!


Step One: Create a Marketing Plan

Creating a marketing plan means you’re taking pen to paper and outlining a comprehensive strategy to promote your travel agent services. This crucial roadmap guides your marketing efforts, ensuring they align with your overall business goals and objectives.

Consider what you want to market, what's in demand for your clients and what most aligns with your business goals.

Last note on this – in order to take the most advantage of the planning process, it’s important to plan in advance. At Wanderlust Campus, we advocate for mapping out your marketing for the entire next quarter. This foresight allows you to focus on running your business while your marketing strategy operates seamlessly in the background. Taking a proactive approach beats the chaos of daily, unplanned marketing efforts.


Step Two: Create Your Marketing Assets

Now that you have a plan, it's time to create captivating marketing assets. This is where many newbies feel the pressure. From deciding what to post to what pictures to use to which hashtags to employ; the entire process can feel very overwhelming.

For this reason, we want to introduce you to a marketing game-changer: Wanderlust Social.

Wanderlust Social offers done-for-you marketing bundles created specifically for travel agents who want a faster, easier, and better solution for their ongoing marketing efforts. With stunning images, 20 captions, and even email templates, you can personalize the content in just minutes. It's a lifesaver for those who say, “I'm just not creative.” Trust us; Wanderlust Social can turn you into a marketing pro effortlessly.


Step Three: Schedule Your Marketing Content

This step is often underestimated – scheduling. Almost every platform allows you to pre-schedule your content. Facebook, Instagram, Pinterest – they all have tools for this. The goal is to automate your marketing so it can run in the background while you focus on your travel agent duties.

Now, let's address a major pitfall that could be sabotaging your engagement – auto feeders.

Tools like HootSuite and Buffer might seem like a time-saver, but beware. Platforms recognize auto-fed posts as spam, resulting in decreased engagement. If you're using auto feeders, check your engagement metrics because it's likely not looking good. Avoid paying for these services; instead, schedule your content directly to your page or hire a virtual assistant to handle it for you.


Marketing doesn't have to be a daunting task. With a clear plan, creative assets from Wanderlust Social and efficient scheduling, you can transform your marketing strategy to one that’s efficient and effective. Remember, this isn't just about posting; it's about converting leads into sales. So, grab that free marketing blueprint below, explore Wanderlust Social, and let's elevate your travel business together.

Sending you love and abundance from wherever you are in the world.

Until next time, happy travels!

P.S. We've boiled down all you really need to know about how to plan, create, and schedule an effective, professional marketing campaign into a proven Marketing Blueprint – and it's yours to use!  

Click Here to Download Your Marketing Blueprint For Travel Agents


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