Content marketing.  It’s something you probably didn’t have to worry about if you’ve worked for an agency in the past, because they took care of it for you.   But now you’ve struck out on your own - awesome!  For my money, being an independent travel agent beats...

What should travel agents post on social media?   Inspirational quotes?  Info on the 💲 deals and discounts you can provide?  Pics of fabulous 🏖️ travel locations?  Video messages?    Your social media output can make or break your travel business.  One travel agent...

Despite what you may have seen, YouTube is not entirely populated with rich, irritating 20-something “influencers” shouting about 🎮 video games and opening up $2 “blind bag” toys.   I mean, it’s mostly that, but if you can really dial in your searches and do some...

I’ve said it before, and I’ll say it again:  Marketing is the life blood of a travel business.   And for today’s travel agents, that means you should be using the marketing capabilities of 📱 social media to your advantage.  And while you could just 🤿 dive into these...

So you’ve decided to up your social media game in order to 📈 boost your travel business.  Great idea!   But what’s your plan?  How are you going to find clients on social media?  🤔   Option 1:  Wing it.   Social media can’t be that hard.  Slap together a business page...

When you think of Facebook, what comes to mind?   Pictures of acquaintances’ kids and pets?  Political screeds from that one cousin nobody can stand?  Farmville?  (remember 🐮 Farmville?) As a new travel agent, when you think of Facebook, you should really start...

If there’s one piece of 🦉 wisdom I would give to any travel agent or agency, it’s to put more time and energy into your marketing.  There are a lot of potential clients out there looking for a travel agency to work with.  How are they going to know that they should be...

How do you deliver your travel information to your clients?   If you’re still using antiquated delivery methods like regular email and 📫 snail mail to provide itineraries, updates, dining reservation details, and even ⛈️ weather info to your clients…  well, you can do...

If you own your own travel business - even if you’re the only agent in it - you are probably really into the travel part.  That’s what gets most travel agents into the business.  Tropical 🏖️ beaches, the castles 🏰 of Europe, beautiful 🏔️ scenery, historical locales,...

When you own a travel business, you are the one responsible for tracking your clients and keeping on top of their needs.  Fortunately, you don’t have to keep track of everything on a series of sticky notes all over your desk.  Nor do you have to put everything in 🗄️...