What Does The American Society of Travel Advisors Do and Why Does It Matter?

Jul 14, 2022 | Travel Business

The American Society of Travel Advisors, or ASTA, is the largest organization representing travel advisors and travel-related businesses.  This can include everybody from individual independent 🙋 travel agents, big 🏢 travel agencies, travel suppliers, and even 🏫 travel schools like Careers on Vacation.  If a business has something to do with travel, there’s a great chance that it will fall under the ☂️ umbrella of ASTA.  

Which leads me to the questions I get all the time about the American Society of Travel Advisors.  

  • Does a travel business have to become ASTA-affiliated, legally?  
  • What does ASTA actually do, and why does it matter?  
  • What are the pros and cons of becoming ASTA-affiliated?  (In other words, “what’s in it for me?”) 
  • Should I wait until my travel business has grown to a certain size before joining?  

I address these questions and more in my new 📽️ video, “What Does the American Society of Travel Advisors Do and Why It Matters.”  Take a look below.

I want you to be as informed as possible about what ASTA can (and can’t) do for your travel business.  Becoming affiliated with ASTA can confer benefits on any travel business, but there are 💲 costs to consider.  Whether the pros ⚖️ outweigh the cons of becoming ASTA-affiliated at this stage of your travel business, the decision is up to you.    

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So many travel agents struggle to grow their businesses because they don’t have the right tools in their toolbox. 🙁

That’s why we put together Cyndi’s Top 10 Tools for Travel Agents – to give you the tools you need to grow your client base and business!

Inside, you’ll find:

💰 Valuable marketing content
👀 Helpful YouTube videos
🎨 Design resources
🎧 Podcast episodes
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⭐ …and SO much additional gold to help you grow your business!

You’re going to love it!

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